LAVAL, QUEBEC, Nov 30, 2011 (MARKETWIRE via COMTEX) —
Editors Note: There are two photos and one video associated with
this press release.
Even though more than 9 million Canadians live with diabetes or
prediabetes, an awareness event staged during Diabetes Awareness
Month showed just how far a little awareness, motivation and
encouragement can go in the fight against diabetes.
Participants were unexpectedly cheered on by the antics of The Second
City Communications improv troupe as they walked around a tiny race
track (designed to resemble the International Diabetes Federation
blue circle symbol for diabetes).
The public event, staged by Sanofi Canada and the Canadian Diabetes
Association, helped highlight how even taking a small step in the
right direction, can help to manage or prevent type 2 diabetes.
“At Sanofi Canada, we’re honouring Diabetes Awareness Month by
encouraging Canadians to learn more about preventing and managing
diabetes,” says Hugh O’Neill, President and CEO, Sanofi Canada. “The
good news is that we can make a difference in preventing diabetes.
When it comes to diabetes, knowledge and empowerment leads to hope in
the form of preventative healthy lifestyle choices. For example,
regular physical activity, in conjunction with healthy eating and
weight control, can help reduce type 2 diabetes incidence by over
50%.”
“Today, nearly a million Canadians are living with diabetes and don’t
know it, because they have not been diagnosed,” says Michael
Cloutier, President and CEO, Canadian Diabetes Association. “Efforts
to increase public awareness of diabetes, such as today’s event, are
critically important in our collective fight against this disease.”
For more information about diabetes visit:
www.diabetes.ca and
http://www.diabetesbluecircle.org .
About Sanofi
Sanofi, a global and diversified healthcare leader, discovers,
develops and distributes therapeutic solutions focused on patients’
needs. Sanofi is represented in Canada by the pharmaceutical company
sanofi-aventis Canada Inc., based in Laval, Quebec, and by the
vaccines company Sanofi Pasteur Limited, based in Toronto, Ontario.
Together they employ more than 2,000 people across the country. With
combined RD investments of $159.2 million in 2010, they are leaders
in Canada’s biopharmaceutical sector, a critical knowledge-based
industry that generates jobs, business and opportunity throughout the
country.
About the Canadian Diabetes Association
Across the country, the Canadian Diabetes Association is leading the
fight against diabetes by helping people with diabetes live healthy
lives while we work to find a cure. Our community-based network of
supporters help us provide education and services to people living
with diabetes, advocate for our cause, break ground towards a cure
and translate research into practical applications. Please visit
diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation,
follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING
(226-8464).
To view the photos associated with this press release, please visit
the following links:
http://www.marketwire.com/library/20111130-Sanofi_Canada8.jpg
http://www.marketwire.com/library/20111130-Rayah_Hird8.jpg
To view the video associated with this press release, please visit
the following link:
Contacts:
For more information about the event or to coordinate
onsite interviews contact: David Weinstein,
Rebecca Crittenden or Debra Quinn at Strategic Objectives:
(416) 366-7735 TOLL-FREE: 1-866-366-7733
rcrittenden@strategicobjectives.com
SOURCE: Sanofi Canada and Canadian Diabetes Association
mailto:rcrittenden@strategicobjectives.com
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