BALA CYNWYD, PA, Apr 04, 2012 (MARKETWIRE via COMTEX) —
Skinny Nutritional Corp.
/quotes/zigman/447660 SKNY
-6.37%
, the maker of Skinny
Water(R) and a leader in the zero-calorie, zero-sugar enhanced water
category, announced today that is has entered into a one-year
national partnership with JDRF, the global leader for finding cures
and treatments for type 1 diabetes (T1D), to raise funds for T1D
research. Skinny Nutritional Corp. will also provide on-site support
for 12 designated JDRF Walk to Cure Diabetes events around the
country.
Skinny Nutritional Corp. will provide hydration stations at
partnering JDRF chapter events to drive trial and awareness of Skinny
Water beverages. The company is committing over 50,000 bottles to
support the JDRF community, and its brand ambassadors will provide
product samples, coupons, and other activities to promote the
partnership. The designated markets include Skinny Water’s home-base,
Philadelphia, PA in addition to: Boston, MA; New York, NY;
Washington, DC; Richmond, VA; Charlotte, NC; Palm Beach, FL; Phoenix,
AZ; Las Vegas, NV; Los Angeles, CA; San Francisco, CA and Seattle,
WA. Skinny Water also plans to promote their JDRF support through
retail partners including Target, Walgreens, CVS, Harris Teeter,
Draeger’s and D’Agastino’s.
Skinny Nutritional Corp. began their relationship with JDRF
organically by being a product sponsor for local fundraising walks
and events. The Skinny Water products became very popular within the
event participants, offering a unique product focused on the health
and wellness of calorie-conscious consumers.
“We recognize Skinny Nutritional Corporation’s focus on health,
fitness and community, and we thank them for their generosity and
support in our mission to find better treatments and cures for type 1
diabetes,” said Yvonne Miller, JDRF’s national director of corporate
partnership development.
“Skinny Water is one of very few beverages completely free of sugar,
calories, sodium and carbohydrates, making it a full-flavor beverage
of choice for millions of health conscious consumers,” said Michael
Salaman, Chairman and CEO of Skinny Nutritional Corp. “We are both
excited and committed to our partnership with JDRF and our shared
goals of helping people with diabetes live healthier lives.”
The Skinny Water lineup features seven great-tasting flavors,
including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate
(Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry
Tangerine (Wake Up) and as part of its ‘Sport’ line: Blue Raspberry
(Fit), Pink Berry Citrus (Power), and Goji Black Cherry (Shape).
Every bottle of Skinny Water has key electrolytes, antioxidants, and
vitamins. Skinny Water(R) is zero calories, sugar, and sodium, with
all natural colors and flavors and no preservatives.
ABOUT SKINNY NUTRITIONAL CORP.
Headquartered in Bala Cynwyd, Pa.,
Skinny Nutritional Corp., are the creators of Skinny Water. Skinny
Water is a great tasting, true-zero (calorie, sugar, sodium and
carbohydrate) flavored water with key functional ingredients to
enhance your healthy lifestyle. Skinny Water(R) comes in seven
great-tasting flavors, including Acai Grape Blueberry (Hi-Energy),
Raspberry Pomegranate (Crave Control), Lemonade Passionfruit
(Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its
‘Sport’ line: Blue Raspberry (Fit), Pink Berry Citrus (Power), and
Goji Black Cherry (Shape). Skinny Nutritional Corp. also expects to
launch additional branded products, including Skinny Smoothies(R),
and other Skinny branded beverages. For more information, visit
www.SkinnyWater.com and
www.facebook.com/skinnywater .
ABOUT JDRF
JDRF is the leading global organization focused on type 1
diabetes (T1D) research. Driven by passionate, grassroots volunteers
connected to children, adolescents, and adults with this disease,
JDRF is now the largest charitable supporter of T1D research. The
goal of JDRF research is to improve the lives of all people affected
by T1D by accelerating progress on the most promising opportunities
for curing, better treating, and preventing T1D. JDRF collaborates
with a wide spectrum of partners who share this goal. Since its
founding in 1970, JDRF has awarded more than $1.6 billion to diabetes
research. Past JDRF efforts have helped to significantly advance the
care of people with this disease, and have expanded the critical
scientific understanding of T1D. JDRF will not rest until T1D is
fully conquered. More than 80 percent of JDRF’s expenditures directly
support research and research-related education. For more
information, please visit
www.jdrf.org .
SAFE HARBOR STATEMENT: This news release contains forward-looking
statements as defined by the Private Securities Litigation Reform Act
of 1995. Forward-looking statements include statements concerning
plans, objectives, goals, strategies, future events or performance
and underlying assumptions and other statements, which are other than
statements of historical facts. When used in this release, the words
“believe,” “anticipate,” “think,” “intend,” “plan,” “will be,”
“expect,” and similar expressions identify such forward-looking
statements. These statements are subject to uncertainties and risks
including, but not limited to, risks set forth in documents filed by
the Company from time to time with the Securities and Exchange
Commission. All such forward-looking statements, whether written or
oral, and whether made by, or on behalf of, the Company, are
expressly qualified by these cautionary statements and any other
cautionary statements which may accompany the forward-looking
statements. In addition, the Company disclaims any obligation to
update any forward-looking statements to reflect events or
circumstances after the date hereof.
Michael Salaman
Chairman CEO
Skinny Nutritional Corp.
3 Bala Plaza East, Ste. 101
Bala Cynwyd, PA 19004
610-784-2000 ext. 102
Michael@SkinnyCo.com
SOURCE: Skinny Nutritional Corp.
mailto:Michael@SkinnyCo.com
Copyright 2012 Marketwire, Inc., All rights reserved.
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