SEATTLE, Mar 02, 2012 (BUSINESS WIRE) —
American Diabetes Association (ADA) of Washington State announced today
they have partnered with Numera, a leading telehealth and social media
technology company, to reach the diabetes community with a new approach
to wellness and chronic health management. Numera Social, a Facebook +
Mobile application, will be available to anyone who would like to
participate in plans and challenges that guide an individual through the
process of making important nutrition and exercise changes to slow the
progression of diabetes. The ADA/Numera Social application will be
prominently featured at the ADA Expo on April 21, 2012 at the Washington
State Convention Center.
The ADA’s action plans range from making dietary changes to guiding
individuals through the training regimen for an endurance bicycle ride.
The application extends the ADA’s beneficial reach by exposing family
and friends on Facebook to community and corporate health events, such
as the Expo and the Tour de Cure bike ride and fundraising event. The
ADA and Numera are piloting the application to illustrate the benefits
of using social media for health-related non-profit fundraising in
addition to health and wellness.
“We are delighted to add Numera’s innovative social platform to our
range of outreach strategies for stopping diabetes,” said Paul Tobin,
Director of Corporate Development for the ADA of Washington State. “We
see people’s family and friends as important to motivation and long-term
success for healthy lifestyle changes. We start by helping people make
one change at a time using this application, and we know it will expand
and build, positively impacting people’s lives.”
“We’re very excited to partner with the ADA and are committed to helping
them achieve their mission through Numera Social,” said Tim Smokoff,
Numera’s CEO. “The Facebook application is based on effective
behavior-change principles so organizations can help their employees or
members realize positive, lasting change in their health and lifestyle.
While most web-based applications for behavior change are limited only
to members of the affiliate group, Numera Social lets ADA participants
team up with their friends and family to create and reinforce new
healthy habits, help people set realistic goals, commit to specific
health action plans, and measure progress.”
The application is available to anyone on Facebook; simply search for
“ADA Washington State” within Facebook and load the application. The ADA
will continue to expand the available portfolio of action plans and
challenges to promote progress and continuing engagement.
The Centers for Disease Control and Prevention estimates that as many as
27 million people in the U.S. have some form of diabetes today and as
many as 79 million people are living with ‘pre-diabetes’, given their
blood sugar levels, unhealthy diet and lack of activity. American
Diabetes Association has a wide variety of techniques to get the word
out about healthy lifestyles and how to avoid and manage severe problems
associated with Diabetes.
About ADA
The American Diabetes Association is leading the fight to stop diabetes
and its deadly consequences and fighting for those affected by diabetes.
ADA funds research to prevent, cure and manage diabetes; delivers
services to hundreds of communities; provides objective and credible
information; and gives voice to those denied their rights because of
diabetes. Founded in 1940, ADA’s mission is to prevent and cure diabetes
and to improve the lives of all people affected by diabetes. For more
information, please visit
www.diabetes.org/pugetsound
or call the ADA at 1-800-DIABETES (1-800-342-2383)
About Numera
In addition to Numera Social, the behavior change and support
application for Facebook + mobile platform, Numera (
www.numera.com )
provides affordable telehealth monitoring solutions for care management
and wellness programs via Numera Net, combined with the suite of Numera
Engage analytic, compliance and intervention applications and
professional services, offering a complete health coaching platform for
any organization to drive measurably better health.
Numera is headquartered in Seattle, with corporate offices in Sunnyvale,
Calif., Orlando, and Camberley, UK.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50189571lang=en
SOURCE: Numera
Numera
Loni Syltebo
Director, Marketing Communications
206.876.1280
lsyltebo@numerahealth.com
or
ADA of Washington State
Susan Millender
Director, Outreach Programs
206.282.4616, ext. 7212
smillender@diabetes.org
Copyright Business Wire 2012
