As we approach the summer season, type 1 diabetics and their families gear up for different runs and walks for a cure that help to raise awareness and money for diabetes.
Although the major non profits hold events year-round, the warmer months are the prime season for walks and other events held outside.
These events bring the community together and help to raise a significant portion of fundraising dollars for the year (for a more in-depth breakdown of revenues see our report Charitable Organization Revenue Models).
However, something to consider when you participate is what motivates you as a walker. Are you influenced by the cure messaging that dominates these events? Our March report, The Disconnect Between the Cure Message Used to Solicit Donations and the Allocation of Those Donations, takes a look at event messaging and finds that while a majority of events use cure messaging, this does not align with how it is used.
We are empowered by the dedication of event participants and their generosity. They donate their time and money truly hoping and believing that their efforts will be used to help find a cure for themselves or their loved ones. In order to make sure that the money really is supporting these efforts, however, we need to speak up. We need to stipulate that every donation we make is for one purpose – finding a Practical Cure for type 1.
Only real action from the donor community can spark the change to bring us closer to a cure within our lifetime. We are not just any group of people, as donors and advocates we play an important role in the diabetes community, especially when we unite with a common voice.
– Stoyan
