Today’s junk folder contained an email with the subject “Learn How Diabetes Has Been Cured!” with a rambling sales pitch about a “weird” spice that actually reverses diabetes. The email also contained a familiar footer, discussed in an earlier article. Because I’ve had considerable contact with those affected by diabetes, I thought I’d hear them out. I wish I hadn’t.
The Email
Everything about this email had “spam” written all over it.
- The text was one large graphic, perhaps to avoid spam filters
- The vague use of the word “weird” has shown up in spammer ads and emails for years. (See list at bottom of the article)
- The footer connects this company to a huge spammer network, as discussed in our PandaPancake article.
So I decided to watch the video, which is located at diabetesreversed.com.
The Video
It’s one of those voice-over-whiteboard videos, very similar to that of the Stansberry Research video discussed here last year. On a personal note, I find these whiteboard videos horribly annoying. They hide the rewind and fast-forward buttons so we are forced to watch all of it, we can’t see how long the video is or how much time is left once we start watching it, the whole thing smacks of an elementary school presentation, and they ramble on and on and on without ever really saying anything except, “I’ll explain it all in my newsletter.”
Cinnamon is the so-called “weird” spice that supposedly “cures” diabetes.
Even though the email prominently discusses a “weird spice” that we probably all have in our kitchens, the video barely mentions it. Instead we are shown the scary side of diabetes with photos of cataracts, damaged hearts, and damaged feet – all of which are in fact real problems. After a long setup, we’re asked if we would like to reverse our diabetes in less than four weeks. Who wouldn’t?
Throughout the video we keep hearing about this mystery “system” using a “simple home remedy” that is so expensive “it might as well be free.” This comes from Joe Barton, founder of Barton Publishing. His self-proclaimed life mission is to “see people healed.” And probably to sell a lot of books, but he doesn’t say that.
After sitting through what felt like centuries of empty hype, we’re finally told that this “weird spice” is cinnamon. He spends about 10 seconds on it, saying he’ll tell us more about it later. That’s it.
The entire thing is a giant sales pitch for one of his “kits” starting with a $4.97 “processing fee” which leads to another $15 charge three weeks later… and no doubt leads to more of his natural remedies books, of which he has plenty to offer.
This annoying popup was the last straw for me.
If you attempt to exit the page before the video is finished, you’ll receive an annoying popup. Let me just say that any site that won’t let me leave when I attempt to exit is akin to a salesman blocking the door when I try to walk out of a store. I will never do business with a website that resorts to this tactic. In fact, I hadn’t decided if I wanted to even write this article until this annoying popup convinced me to do so.
So after the popup, we are sent to another page which is designed as a last-ditch effort to get my money. Excerpts of that page tell us:
In the next few seconds, you can download the full Diabetes Solution Kit and try it for a full 21 days…
…you pay nothing today, except for a small $4.97 processing fee. That’s way less than one bottle of dangerous and side-effect-ridden drugs!
We’ll apply the small $4.97 processing fee you’ve already paid toward the discounted Diabetes Solution Kit ($19.97). So the remaining $15 investment in curing your Diabetes naturally will be billed to you at 21 days.
The email and the video are all about selling this “kit” for $20. And once you are a customer, I’m absolutely convinced they’ll keep trying to sell you more products.
Bottom Line
As far as advertising goes, Barton Publishing is a spammer, as evidenced by the mass email sent out promising a diabetes cure. And speaking of cinnamon as a “cure” for diabetes – it’s not a new concept, nor is it “weird.” The email, the video, and the website seem to be more about selling “kits” than promoting cures. Of course, this is what most of these “natural cure” peddlers are all about. Remember Kevin Trudeau’s Natural Cures book from 2004? This work was criticized by everyone from skeptic Michael Shermer to the New York State Consumer Protection Board. Kevin Trudeau also hailed cinnamon as a natural cure.
The advertising methods used by Barton Publishing do not represent the type of organization with which I would do business. The email states that there is a cure for diabetes. Other times we see that it can be reversed. Most of the testimonials for Barton that I’ve been able to find are promoted by Barton Publishing, such as the “Barton Testimonials” channel on YouTube. And most studies, even those pro-cinnamon, don’t use such verbiage as cure or reversal. These are misleading claims at best.
If you want to learn more about cinnamon and diabetes, here are a few articles which cover the pros and cons. And you don’t have to pay $20 to read them.
Other Weird Trick Ads
- Website Review: StagesOfBeauty.com
- Website Review: Peaklife.com
- Smarterlifestyles.com and ForceFactor Test X180: Free Trial Warning
Have you purchased any of Barton Publishing’s products, or have you used cinnamon to treat your diabetes? If so, we’d like to hear from you in the comments below.


